Tour Concept: Flo

For a university project, I was instructed to propose a Creative Campaign for an artist(s) that is going on tour. I wanted to highlight the tour poster I created using Canva and Photoshop.

I chose to do my campaign for the British girl group, Flo. The group started gaining attention in 2022 after their single ‘Cardboard Box’ went viral through social media platforms. The vibes of the group remind me of the late 90s and early 2000s era of girl groups such as TLC, Spice Girls, and Destiny’s Child. With the right marketing and exposure, I feel that Island Records UK can make these three women the next big thing around the world.

The branding that Flo gives off right now reminds me of futuristic Y2K, old-school R&B vibes. I wanted to use illustrations and graphics that are randomly placed like a scrapbook while keeping the futuristic feel with the background photo and color pallet. I’m still learning how to make chrome effect text, so I stuck with the scrapbook theme. Flo members have mentioned before the influence early 2000s girl groups have on them and I wanted to replicate that. I chose their special guests from my own preference of who I think would fit the tour. Fly Girl is another artist signed to Island Records and Josh Levi’s branding is similar to that of Flo’s. The positioning of my text and organization comes from other artists’ tour posters such as Joshua Basset and the Jonas Brothers.